Kellogs

Kellogg’s

On Your Mark conducted a series of focus groups with women consumers to understand the role cereal plays in their families’ lives and gauge receptivity of new in-store promotions.  Based on the findings from the first project, a second study was launched to expand the scope to all breakfast foods and how these items are presented in the grocery store.  Kellogg’s learned more about shopping habits, healthy cues and the appeal of a new in-store merchandising program.