Osh Kosh Bgosh


OshKosh partnered with On Your Mark to create a panel of moms that offered designers a window into who this market really is, and allowed them to cater their designs to this segment’s specific wants and needs.  The panel offered the OshKosh marketing team the chance to fully investigate key attitudes and behaviors, such as how she thinks about her children’s clothing needs, brand perceptions and shopping patterns.  Keeping the voice of mom and her “real world” experiences at the forefront of the intelligence gathering process gave OshKosh a better understanding of how to create clothing and experiences that speak to her and her children’s needs.