Getting down to the who, what, when and why of women requires a deep dive into the haystack to come back with the needle. Brenda understands that better than most. “I take the mission seriously: to represent women’s needs, preferences and opinions both powerfully and accurately.” I love the conversations, the dialogue. There’s an OYM mantra: Talk straight; think big; work hard; laugh often.
Brenda Laguarta co-founded OYM in 1994.
Brenda is a shrewd strategist, effective communicator and more fun than a dip in Barton Springs on a hot Austin afternoon, all of which she considers key to OYM’s success.
Brenda moves easily between focus groups and the moderator training sessions, and using these moderator skills to help companies and teams maximize their dialogue internally to get things done in the most productive way.
OYM methodology has evolved over the years to cultivate extraordinary intimacy with women. While marveling at some of the, shall we say, unfiltered things women tell her, Brenda is thankful for the great trust women give her as the steward of that information.
She still roots for her alma mater, the University of Arkansas Razorbacks. But she loves Austin for its laidback, creative, peace, baby vibe that infuses the office, the OYM Airstream trailer, too. Someday, though not anytime soon, you’ll find her on a ranch with a big porch, a glass of tea and somebody else asking the questions.