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Our Creative Edge

Our Creative Edge

Of course it’s no secret that Austin is a powerful draw for some of the most creative minds in the world. We love having easy access to this rich gene pool and we go to it shamelessly whenever further exploration is required. They’re leaders in the community and in their professions, and by virtue of being in Austin, always ahead of the curve. Austin, consistently ranked near the top of any most livable city list, is a culture that encourages and rewards innovation. We’re a high tech mecca; in fact, Twitter chose to debut here in 2009. At the low tech end of the spectrum, we’re home to Whole Foods world headquarters. The University of Texas, the fifth largest school in the nation, is academically demanding and sports‐crazy and an astonishing number of these smart, healthy graduates never leave town. South By Southwest and the Austin Film Festival are of course on the world stage; you can’t walk a block without hearing music played, or movies shot. In short, Austin attracts the best and the brightest, and — owing to our amazing ability to weather economic downturns, we keep them. Don’t you want to know what they think?